El Arriero

After more than a decade of tremendous success, El Arriero required to renew its brand image in order to improve its client’s experience.  It required to be aligned with global tendencies and close any gap that could exist with new players in the industry.  The value proposition “the meat is good as always” was generated after we conducted a series of market research. This was the starting point from which the rest of the other elements were developed: Brand image, logo, architectural restructuring, apparel and merchandising material.