About Us

Metabrand Agency is the branding division of Raza Ad

Each brand development is based on a strategic platform, considering visual identity and design solutions as the greatest communication opportunity and the best tool for a brand to grow in terms of top of mind.

Our approach is based on Marketing principles, and the recent findings of social psychology and behavioral economics.

Our physical solutions are oriented towards sustainable alternatives. We promote the use of recyclable materials which have low environmental impact.


Andrés Gonzalez

Andrés González

  • Economist, UGM, Chile.
  • Marketing Graduate, Kellogg School of Management, USA.
  • Partner and Account Director Metabrand
  • Partner FOBO Digital Agency
  • LATAM Strategic Marketing Advisor

Has overseen projects in U.S., Argentina, Chile, Bolivia and Paraguay.
Served as CMO in ABInbev operations of Argentina and Bolivia, Brand Director for ABInbev Paraguay, CEO of the Nissan Division (NIBOL SRL. – BOLIVIA), PwC Senior consultant.

Eduardo Baeza

Eduardo Baeza

  • Designer and Publicist Pontificia Universidad Católica de Valparaíso.
  • Partner and Creative Director Metabrand
  • Founder and CEO Raza Advertising Agency
  • Founder and ex CEO Athos\TBWA Advertising Agency
  • Partner FOBO Digital Agency
  • LATAM Advertising and Marketing Advisor.
  • On 2006 was voted Bolivia`s best publicist by the country`s top 90 advertising companies (Estudios Mori).

Awarded Bolivia`s most creative agency 2010 (Ipsos) and Bolivia`s best creative agency 2011 (Captura Consulting).
Dedicated his last 10 years to behavioral economics, advising companies regarding consumer decisión making

Our Disciplines:

  • Brand Research and Measurement
  • Strategy and Positioning
  • Brand architecture
  • Brand Strategy
  • Naming and verbal identity
  • Branding and Re-Branding
  • Brand Manual and Guidelines
  • Brand Identity and design
  • Graphic Design
  • Corporate attire
  • Corporate Identity
  • Packaging
  • Brand Innovation
  • Experiences and environments
  • Branded Environments
  • Corporate and Service Branding
  • Retail and hospitality Experience
  • Marketing and Campaigns
  • Digital graphics