Caporales is a brand of nostalgic products designed for Bolivians living in the US. This has been a very special case in terms of naming, because it was necessary to identify the name with with a an Andean region, where the greatest portion of migrants came from.  But at the same time, it was required to generate empathy with the population of Eastern Bolivia. The word Caporales was quite a discovery, which has turned into a significant asset for our client.