Jer & Rosh
The assignment of Jer & Rosh has been one of the most challenging ones that we have developed. The objective was to create a super premium brand of tea, which could even be above the great English and Indian brands in price. The brand identity was aimed at seducing consumers into changing their traditional way of consuming tea, moving along from the tea bags into the glamorous ritual of brewing. We are very proud of having fully achieved these goals.