Faboce, a leading brand in ceramics and coatings, was focused on improving its products and all industrial processes. Our purpose was to accompany FABOCE`s change with a new integral visual brand identity: packagings, showrooms, truck fleet, corporate apparel, brochures, POP material, etc.  The redesign of FABOCE`s VBI had  to allow the brand to feel closer to consumers, allowing them to be easily identified with the brand, thus increasing the brand`s top of mind.