Chavez Pharmacy

We developed Chavez Pharmacy’s new visual identity in an integral way, seeking to enhance the top of mind of each pharmacy location.  In order to do this, we used color as the brand’s main differentiation attribute, which was supported by its value proposition: ethical price.

The modern visual language also contributes to the perception of brighter and cleaner environments. The new logo improves substantially the efficiency of use, allowing the Brand to cover a greater dimensión, and a greater visual range and notoriety in all media platforms.